Reads the real intent
It works out what the sender actually needs, plus sentiment and language, instead of matching keywords.
Snoooz vs Shortwave
Shortwave helps your team work the inbox. Snoooz works it for them.
Shortwave is a very good email client. You still open it, read the queue, and reply. Snoooz takes the inbox off your team: it answers from your own knowledge, sends once you trust it, routes what needs a person, and follows up on its own, inside the email tools you already use.
- SOC 2 Type 2
- ISO 27001
- HIPAA
- GDPR
- EU data residency
How they differ
Where Shortwave organizes, Snoooz resolves.
Shortwave gives your team a faster place to do email. Snoooz does the email. Here is where the two split.
-Shortwave
A new inbox for everyone
Shortwave is a replacement email client. To get the benefit, the whole team downloads it and moves out of the inbox they use today.
Switch apps?
✓Snoooz
Works where your team already is
Snoooz runs on top of your existing Gmail and Outlook. Nobody changes apps, nobody relearns their inbox, nothing to migrate.
-Shortwave
Gmail and Google Workspace only
If anyone on your team is on Outlook, Zoho, Apple, or a cPanel mailbox, Shortwave is not an option for them.
Mailbox reach
✓Snoooz
Every mailbox, including classic Outlook
Gmail, Outlook including classic desktop Outlook, and any IMAP/SMTP provider such as Zoho, Apple, Yahoo, and cPanel.
-Shortwave
Organizes, drafts, waits
AI filters label, star, and archive incoming mail. The assistant writes the reply. A person still reads it and presses send, every time.
Does it send?
✓Snoooz
Sends once you trust it
Snoooz starts draft-first so you can build trust, then auto-sends the replies you approve. It is configurable per workflow, and a human stays on anything sensitive.
-Shortwave
Your email history
Shortwave learns your writing style and searches your team's past mail. Ask it something your company documented in a help centre and it has no source to answer from.
What it knows
✓Snoooz
Trained on your knowledge
Snoooz answers from your docs, FAQs, website, Zendesk, Intercom, Document360, and SharePoint, so replies stay accurate and consistent across the team.
-Shortwave
Someone assigns it by hand
Assignees and comments are good collaboration. They are still manual. A person opens the queue and decides who takes what.
Who takes it?
✓Snoooz
Routes, escalates, follows up
Snoooz routes by CRM data, sentiment, and language (round-robin, owner, or queue), escalates the hard ones, and follows up until the recipient replies.
-Shortwave
Every person needs a seat
Pricing runs per seat per month. Add people to the inbox and the bill goes up, whether or not the volume changes.
Cost to scale
✓Snoooz
Automate the inbox, not the seats
Snoooz handles the volume itself, so growing the queue does not mean growing the headcount that reads it.
The bottom line
Shortwave makes your team faster at answering email. Snoooz means fewer emails need a person at all: it answers from your knowledge, sends, routes, and follows up, so your customers get replies instead of your team getting a tidier queue.
How Snoooz works
One email can trigger the whole workflow
A better inbox still needs someone in it. Snoooz works through the whole job, the way a teammate would.
Resolving one inbound email
Understand01 / 05
Reads the real intent
A
Acme Incto support@yourco.com
"Can you confirm pricing and whether this works with Salesforce?"
Intent · pricing + integration
Sentiment · neutral
Language · EN
Ground02 / 05
Pulls your knowledge
Searching your knowledge
✓ Pricing & plans.pdf
✓ Salesforce integration guide
✓ Support FAQ · SharePoint
✓ Grounded answer ready
Look up03 / 05
Checks the context
CRM
Acme IncMatched in Salesforce
PlanEnterprise
Account ownerDana R.
Open deal$48,000
Act04 / 05
Takes the right action
Actions taken
Reply sent
Routed to Dana
Label · Sales
Escalate
✓ Answered from approved knowledge
Close the loop05 / 05
Follows up on its own
Follow-up plan
Follow-up 1 · in 2 days
Working hours only
✓ Stops when they reply
Pulls your knowledge
Answers come from your docs, FAQs, website, Zendesk, Intercom, and SharePoint, so they are accurate and never made up.
Checks the context
It reads the sender in your CRM, order history, and past threads before deciding what to do.
Takes the right action
It drafts for review, sends when trusted, labels, routes, or escalates to the right person, all by your rules.
Follows up on its own
It chases politely on your schedule and stops the moment the recipient replies, with no manual tracking.
Sales
Replies to inbound leads in seconds and routes hot ones to the owner, so deals don't go cold.
Support
Answers the repetitive questions from your knowledge base and escalates anything unhappy or unusual.
Internal
Answers policy, process, and IT questions from SharePoint, so internal queues stay short.
Any tool can organize email. But is that enough?
Snoooz drafts when a human should review, sends when the answer is approved, routes when someone needs to step in, and follows up when the thread goes quiet.In practice
Same email. Two very different days.
Here is what actually happens when a real message lands, in each tool.
A pricing enquiry hits sales@
-In Shortwave
The filter labels it Sales and it lands in the right split. A rep opens it, reads it, asks the AI to draft a reply, checks the pricing themselves, sends it, then sets a reminder to follow up in three days.
About six minutes of a person's attention, and only after they get to it
✓In Snoooz
Snoooz reads the intent, pulls the current pricing from your approved docs, checks the sender against your CRM, sends the answer, routes the thread to the account owner, and schedules a follow-up that stops the moment they reply.
A few seconds, at 2am if that is when it arrivedAn angry customer emails support@
-In Shortwave
The message gets bundled with everything else. Whoever is triaging spots the tone, comments to loop in a manager, and assigns it. It waits for someone to notice.
✓In Snoooz
Sentiment analysis flags it on arrival, Snoooz escalates it straight to the right person, and the customer gets an acknowledgement immediately rather than after the queue clears.
A repeat question lands in info@ for the ninetieth time
-In Shortwave
A snippet makes it faster to answer. Someone still answers it.
✓In Snoooz
Snoooz answers it from your knowledge base and sends. Nobody sees it unless they want to.
Half the team is on Outlook
-In Shortwave
They are not using Shortwave. It is a Gmail product.
✓In Snoooz
Same automations, same knowledge, same routing, across Gmail, Outlook, and IMAP.
Side by side
Why Snoooz wins, line by line
See exactly where Snoooz goes further than Shortwave, capability by capability.
Capability
SSnoooz
Built to run your inbox
SWShortwave
Core job
Resolves email for your business and shared inboxes
A faster inbox for people to work in
Do you change email apps?
✓No, works inside Gmail and Outlook
-Yes, the team moves to a new client
Mailbox support
✓Gmail, Outlook, and IMAP/SMTP (Zoho, Apple, Yahoo, cPanel)
-Gmail and Google Workspace only
Classic Outlook add-in
✓Modern and classic desktop Outlook
-Not supported
AI drafting
✓Drafts in your tone, from your knowledge
✓Drafts in your personal writing style
Thread summaries and search
✓Summarizes and extracts intent
✓Strong AI search and summaries
Automatic sending
✓Draft-first, then auto-sends what you trust
-Organizes and drafts, a person sends
Shared and role inboxes
✓support@, info@, billing@ run automatically
-Shared threads and labels, worked by people
Routing and escalation
✓Round-robin, sentiment, and language based
-Manual assignees and comments
Automatic follow-ups
✓Sends them on schedule, stops when they reply
-Reminds you to follow up yourself
Rule limits
✓Workflows are not capped by plan tier
-AI filters capped at 3, 10, or 50 by plan
Trained on company knowledge
✓Docs, FAQs, website, Zendesk, Intercom, Document360, SharePoint
-Learns from your team's email history
Business-system integrations
✓CRM, helpdesk, e-commerce, ERP, and calendar, read and write
✓Slack, Notion, Asana, HubSpot, MCP, auto-BCC to CRM
Model choice and BYOK
✓BYOK and 300+ models via OpenRouter, plus an MCP server
✓Choose an intelligence tier on your plan
Compliance
✓SOC 2 Type 2, ISO 27001, HIPAA, GDPR, CASA Tier 2
-CASA Tier 2 advertised
EU data residency
✓Choose EU or US data residency, on every plan
-Not advertised
Cost model
✓Automates the volume, not priced per reader
-Per seat, per month, for everyone in the inbox
Client conveniences
-By design, Snoooz is not an email client
✓Splits, bundles, todos, delivery schedules, link tracking
Best for
Teams automating customer and shared email
Individuals and teams who want a better inbox to work in
Comparison reflects each product's public positioning and product claims at the time of writing. Features, plan limits, and certifications change, so please verify the latest details before relying on them.
Integrations
Wired into the tools your business runs on.
Snoooz connects to every email provider, plus the CRM, helpdesk, e-commerce, ERP, and calendars your team already relies on, reading and writing across them, without asking anyone to change how they do email.
EmailEvery provider
E-commerceOrders & shipping
CRMCustomer context
HelpdeskTickets & docs
ERPRecords & orders
CalendarsScheduling
Files & DocsKnowledge sources
Your whole stack, in one assistant.
Every tool feeds Snoooz, so replies are accurate and the right action actually happens.
Explore all integrationsThe Inbox Impact Report
3.6 million+ emails handled.600,000 estimated hours returned.
We measured what happens when teams stop doing repetitive inbox work by hand. See how Snoooz turned millions of processed emails into time saved, workdays returned, and productivity value unlocked.
Estimates are modeled using Snoooz internal platform data. Actual results may vary.
Snoooz impact
3.6M+
emails handled
600K
estimated hours returned
75K
workdays returned
$22.4M
estimated value
288+
work years recovered
Used by
3,000+businesses
60+countries
FAQ
Questions, answered
The things teams ask most when they compare Snoooz with Shortwave.
No. That is the main structural difference. Shortwave is a new inbox your team logs into. Snoooz runs on top of the Gmail and Outlook accounts you already have, so there is nothing to migrate and nobody has to relearn their inbox.
Not quite. AI filters decide where an email goes: label it, star it, archive it, delete it. They do not answer it. Snoooz decides what the email needs, writes the answer from your approved knowledge, sends it, routes what a person should see, and follows up. Worth noting the filters are also capped by plan tier, at 3, 10, or 50.
With Shortwave, yes. It supports Gmail and Google Workspace only. Snoooz works across Gmail, Outlook including classic desktop Outlook, and any IMAP/SMTP provider such as Zoho, Apple, Yahoo, and cPanel, so mixed environments are fine.
Both. Snoooz starts in draft-first mode so you can review its replies and build trust, then auto-sends the workflows you approve. A human stays in the loop on anything sensitive.
It is shared inbox collaboration, and it is well built. Somebody still has to open the queue and decide who takes what. Snoooz does the deciding: it routes by CRM data, sentiment, and language, escalates what needs a human, and answers what does not.
It trains on your own knowledge: docs, FAQs, your website, and tools like Zendesk, Intercom, Document360, and SharePoint. Shortwave learns from your email history, which is great for matching your writing style and no help when the answer lives in a help centre article nobody has emailed yet.
Yes, it sends the follow-up itself. You set the timing, the number of attempts, and the working hours, and it stops the moment the recipient replies. Shortwave reminds you to follow up. You still write it.
Yes. Snoooz is SOC 2 Type 2, ISO 27001, HIPAA, GDPR, and CASA Tier 2, and you can choose EU or US data residency on every plan. Your email is never used to train public AI models.
Shortwave prices per seat, per month, so every person who works the inbox is another line on the bill. Snoooz automates the volume itself, so a busier queue does not automatically mean more people reading it.
Some teams do. Keep Shortwave as the personal client people enjoy working in, and point Snoooz at the shared inboxes where the volume actually piles up. They solve different halves of the problem.
Minutes. Connect a mailbox, point Snoooz at your knowledge, and start in draft-first mode to review what it writes. As you build trust, switch on automation workflow by workflow. No app rollout, no team migration.
Still deciding? Book a 20-minute demo and see it on your own inbox.
A better inbox still needs someone sitting in it. Snoooz takes the whole inbox off your team, answering, sending, routing, and following up. See it on your own inbox.